Vision
To empower designers to create and innovate more by lowering the technical barriers to high-fidelity prototyping.

Core Product
ProtoPie, the leading interactive prototyping tool that allows designers to turn UI/UX design ideas into highly interactive, realistic prototypes for mobile, desktop, web, IoT, and beyond. Trusted by global leaders like Google, Microsoft, Meta, BMW, and Samsung.

My Role
• Define the AI product vision and strategy, clearly articulating goals that align with both user and business needs.
• Lead cross-functional teams to ensure the timely delivery of AI solutions, driving execution in line with the product vision and business objectives.
• Prioritize product features using data-driven insights and user research to address critical requirements and maximize impact.
• Create detailed product requirement documents to guide implementation and ensure alignment with strategic goals.
• Maintain and update the product backlog, reflecting shifting priorities and emerging business needs.
• Conduct data analysis, extract key insights, and present conclusions through visualizations to inform decision-making.
• Engage with users to deeply understand their challenges and inform product development.
• Monitor AI trends to ensure ProtoPie leverages emerging technologies, maintaining its competitive edge in the market.

Business Status
Operating

Vision
To create a digital ecosystem that maximizes human interaction by boosting people's confidence in language learning.

Core Product
RedKiwi, an English learning app with over 3M downloads, enhancing listening and speaking skills through interactive exercises such as shadowing and real-life conversations.

My Contributions
• Led the definition, documentation, execution, and evaluation of fast-paced projects such as LingoTalk, L2E (Learn to Earn), RedKiwi branding, and English Guide.
• Established policies and guidelines for defining and managing requirements, equipping the team with rigorous prioritization strategies to enhance self-management of schedules in time-sensitive projects.
• Directed user data analytics by creating and managing over 200 KPI dashboards in Mixpanel and Amplitude, enhancing data accessibility and significantly contributing to the development of team data literacy.
• Collaborated with management to refine organizational policies, decision-making standards, and work practices, creating a more efficient and motivating work environment.
• Developed a company-wide knowledge management strategy, fostering a culture of knowledge sharing and aligning personal and organizational goals and incentives.
• Occasionally participated in frontend development and design prototyping whenever these skills were required to support the projects' needs.

Tools Used
• React for frontend and React Native for app development
• Jira and GitHub for code management and CI/CD
• Mixpanel and Amplitude for user data analysis
• Figma for UI/UX design and prototyping
• Slack for team communication
• Notion for knowledge base

Business Status
Operating

Vision
To design an innovative and interactive solution that significantly enhances the remote learning experience.

Core Product
KUIZ, a learnersourcing platform that empowers students to identify their learning strengths and weaknesses by creating and evaluating quizzes.

My Contributions
• Conducted research on common approaches to developing and deploying real-time single-page web applications, particularly in scenarios where many users interact simultaneously.
• Led lab members in designing and implementing KUIZ, and automated its deployment on AWS as well as its testing processes.
• Established deployment guidelines and acceptance criteria, led the creation and review of strategies for on-schedule application development and deployment, and ensured compliance with project requirements and quality standards.
• Introduced data visualization tools such as Mixpanel and Hotjar to monitor real-user behavior on the platform, enabling further iterations based on the collected insights.
• Voluntarily designed and developed case study-based learning materials and activities, distributing them through regular workshops to Special Interest Groups (SIGs) requiring advanced technical knowledge.

Tools Used
• React for frontend development
• Figma for UI/UX design and prototyping
• Adobe Photoshop & Illustrator for design asset management
• Slack for team communication

Project Status
Completed on time

Vision
To provide the most efficient and practical blockchain solution for a better decentralized global financial system.

Core Product
The Liquidity Module, a Cosmos SDK module, that facilitates Automated Market Maker (AMM)-style decentralized liquidity by offering liquidity-related activities such as creating a liquidity pool, making deposits and withdrawals, and coin swap functionalities.

My Contributions
• Collaborated closely with core designers and developers at Ignite Inc. (formerly Tendermint) to translate complex technical requirements into user interfaces, flows, and interactions for the cross-chain AMM for the Cosmos Hub.
• Created infographics and business documentation that simplified complex technical implementations and financial concepts, facilitating effective communication with Ignite Inc. and laying the foundation for the company's acquisition.
• Developed and upheld a unified brand identity and guidelines, ensuring high user experience standards and consistent delivery of customer value and satisfaction across all services.
• Conducted competitive analyses and user experience research on comparable decentralized exchanges (DEXs) and decentralized finance (DeFi) applications.
• Designed and developed a new company website, significantly improving upon the existing one to enhance online presence and user experience.

Tools Used
• Vue and React for frontend development
• Figma and Adobe Xd for UI/UX design and prototyping
• Notion for knowledge base
• Telegram for team communication

Business Status
Acquired by Tendermint Inc., a US-based blockchain company

Vision
To discover and protect the rights of dancers and music artists while maximizing the value of the content they create.

Core Product
BEATFLO, a platform that enables dancers and music artists to promote each other's work.

My Contributions
• Worked alongside the CEO to develop the business model and engage with investors to secure funding.
• Engaged with numerous dancers and music artists daily to gather feedback and pinpoint areas for improvement, utilizing insights gathered to iterate prototypes for BEATFLO.
• Iterated over 12 different prototypes, pioneering the incentivized short-form dance and music platform that allowed dancers to earn money through views and new artists to promote their music, a feature that TikTok later adopted.
• Designed, conducted, and managed biweekly sprints to enhance the effectiveness and measurability of decision-making, prioritization, and problem-solving processes.
• Established company-wide mission to unify direction across teams and defined a clear product vision aligned with strategic objectives for focused execution.

Tools Used
• Vue for frontend development
• Adobe Xd for UI/UX design and prototyping
• Notion for knowledge base
• Slack for team communication

Business Status
Acquired by Pulse9 Inc., a South Korean AI tech startup

Vision
To establish a platform for individuals to easily access and exchange heuristic knowledge.

Core Product
Newt, a social networking service aimed at assisting college students in making informed decisions about their future.

My Contributions
• Developed the business model and engaged with investors to secure funding.
• Defined roles and responsibilities for each workgroup to improve collaboration and promote self-organization.
• Orchestrated the design, implementation, and their iteration of mobile and web user experiences for Newt.
• Conducted focus group interviews, online surveys, and contextual inquiries with potential customers to gather insights.
• Defined the mission, vision, and core values to align the team's efforts.
• Directed the creation and maintenance of brand assets to ensure consistency and alignment with product goals.

Tools Used
• Vue for frontend development
• Adobe Xd for UI/UX design and prototyping
• Adobe Photoshop & Illustrator for design asset management
• Slack for team communication

Business Status
Dissolved

Vision
To create the most durable and comfortable gear capable of withstanding extreme conditions, empowering the wearer with a complete sense of their surroundings.

Core Product
Honestly, we had no idea what we were doing. Bankruptcy hit us faster than we could develop a product.

My Contributions
• Defined the mission, vision, and core values for the team.
• Conducted market research and competitive analysis on environmental suits.
• Applied for government funding programs for small businesses.
• Created and maintained the company's brand assets.

Tools Used
• Arduino IDE for prototype development
• Adobe Photoshop & Illustrator for brand asset management
• Telegram for team communication

Business Status
Dissolved